Logo and marketing

Establishing a handmade company proved quite a challenge for me as an artist as a historian. Atelierul de istorie clearly needed a logo, so I started making a linocut with the ancient Dacian war standard - the Draco, that is available as a framed printwork. The linoprint is rather large, as I wanted to have all the details in good quality. It ended up in two pieces, as my standard linos were smaller than that :) I was able to find the good in the situation and the Draco head is also available, as a smaller framed print.

Still, it looked too arty and too little as a logo, so I turned to a designer for help. He worked the image and generated the logo, as I though it should be: stylized, colorful, comprehensive.

The final step was to have to logo on several products, besides the handmade ones. We chose cotton shopping bags in natural color and T-shirts with the Draco imprinted through serigraphic transfer.


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