This is the title of my latest presentation delivered during the "Cluj/Kolozsvár/Klausenburg – 700" international conference held in Cluj-Napoca by the Sapientia and Babes Bolyai Universities. My presentation attempted to reconstruct the Early Modern history of apothecary shops and pharmacies of Cluj (i.e. between the 16th and the 18th century), identifying traits and developments in the field (in comparison to the rest of Transylvania and Western Europe) and to verify is there are any novel strategies in marketing and retail employed by pharmacists to boost their sales. Until the article is finished for the collective volume of the conference, fell free to check my presentation on academia.edu HERE.
The full program of the conference is available in Romanian HERE.